ALVA SKATE & SURF · COMING SOON
ORIGINAL SPIRIT.
A WHOLE NEW
GENERATION.
Born in Dogtown. Independent since 1977. Alva is coming back with a new digital platform, fresh content, a Professional Skate Tour and a new Skate Team. A whole new generation. The same original spirit.
ORIGINAL SPIRIT.
A WHOLE NEW GENERATION.
COMING SOON.
THE ROOTS RUN DEEP. / TONY ALVA
01 / THE ORIGINAL SPIRIT
IT STARTED
WITH AN ORIGINAL.
Tony Alva helped redefine skateboarding, bringing the freedom of surfing to concrete. In 1977, that independent spirit became Alva. Now, the story is opening up to a whole new generation.
1977
THE BEGINNING OF ALVA.
A SPIRIT THAT STILL MOVES US.
THE NEXT CHAPTER IS YOURS.
02 / THE NEXT GENERATION · 2027
50 SKATERS.
50 YEARS.
50 skaters to celebrate our 50th anniversary.
Since 1977, Alva has stood for originality. As we head into 2027, we’re opening the next chapter of the Alva Skate Team and inviting skaters to apply for sponsorship.
Show us your style, your story and the way you ride.
APPLY FOR SPONSORSHIP
ALVA SKATE TEAM APPLICATION
Tell us how to reach you and share your social profiles and skating footage. These details are used to review your sponsorship application.
03 / A CULTURE IN MOTION
NEW ENERGY.
SAME SOUL.
Skateboarding. Surfing. Music. Art. The culture that shaped Alva keeps evolving. What comes next carries that original spirit forward, with fresh perspectives and room for new voices.
01
SKATE
From empty pools to the next line. Creativity starts with the ride.
02
SURF
The ocean is part of the origin. Flow, instinct and freedom remain at the heart of Alva.
03
CULTURE
Music. Art. Individual expression. The influences that make a movement.
THE NEXT CHAPTER / COMING SOON
THE NEXT CHAPTER.
COMING SOON.
A new digital home. Fresh stories. A Professional Skate Tour. A new Alva Skate Team.
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